PENTAX Announces 14th Generation Adventure Proof WG-10, Expanding Image Capturing Possibilities Beyond the Traditional Point and Shoot Camera

Denver, CO. (PRWEB) January 29, 2013

PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) has today announced the availability of the compact and highly portable WG-10 adventure proof point and shoot camera, an ideal option for the on-the-go shooter who requires a capable yet sturdy image and video capturing device. Its durable assembly and robust feature-set makes the WG-10 the ideal companion camera for lifes explorers; striking the perfect balance between a point and shoot and PENTAXs category defining adventure-ready features.

Waterproof to depths of 33 feet, the WG-10 can withstand the rough-and-tumble lifestyle of an active shooter. The WG-10 bridges the gap between the common point and shoot and lifes more challenging photo opportunities that might require waterproofing or the ability to function in a very cold environment; like a trip to the water park or an impromptu snowball fight. The WG-10 offers a 14 megapixel backlit CMOS image sensor and a state-of-the-art imaging processing engine assuring rich and detailed imagery.

The WG-10 is a compelling offering for the active family or dynamic shooter, said John Carlson, Sr. Marketing Manager, PENTAX. With the WG-10 you no longer need to sit on the edge of the pool at the water park or flinch when your six-year-old grabs the camera to take a picture. It is durable enough to withstand the elements, yet still capture vibrant images worthy of framing or sharing.

Within its compact body, the WG-10 also features a 5X optical zoom lens with coverage from 5mm to 25mm (equivalent to approx. 28mm wide angle to approx. 140mm medium telephoto in the 35mm format). This versatile zoom lens comes in handy for a wide variety of scenes and subjects, from wide-angle snapshots, to telephoto images. Additionally, the WG-10 features PENTAXs category defining LED Macro lights coupled and Digital Microscope mode enabling focusing as close as one centimeter from the subject producing shadow-free, evenly-lit images.

Pricing and Availability

The WG-10 will be available in mid-April in red for $ 179.95.

Additional information including product specifications is available here: http://www.pentaximaging.com/news and product images are available here: http://www.pentaximaging.com/press/pressfiles.html

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About the WG-10

Heavy-duty construction for waterproof, crushproof, coldproof, shockproof and dustproof shooting

The WG-10s airtight body is not only waterproof to a depth 33 feet (equivalent to IPX8 or JIS Class 8 waterproof performance), but also shockproof from drops up to 4.9 feet,* dustproof,** coldproof down to 14 degrees Fahrenheit,*** and crushproof withstanding up to 220 foot pounds of force**** to perform demanding conditions.

Measured under PENTAX-original testing standards (from a height of 1.5 meters, onto a surface of 5cm-thick plywood), conforming to Method 516.5-Shock of the MIL-Standard 810Fm.
** Measured under PENTAX-original testing standards, equivalent to IPX6 or JIS Class 6.

*** Measured under PENTAX-original testing standards, in which the camera is proven to withstand temperatures as low as 10

PENTAX Announces 14th Generation Adventure Proof WG-10, Expanding Image Capturing Possibilities Beyond the Traditional Point and Shoot Camera