JWT and Frank Rose Explore the Embrace of Analog

New York, NY (PRWEB) March 08, 2013

For its latest trend report, JWT, the worlds best-known marketing communications brand, teamed up with Frank Rose, author of The Art of Immersion and correspondent for Wired, to explore why people are embracing tangible things and experiences in a hyper-digital world.

The findings of a JWT survey that examined whats driving this trend and the ways in which its manifesting will be spotlighted Monday, March 11, at a SXSW Interactive panel. Embracing Analog: Why Physical Is Hot will feature Rose, Ann Mack, director of trendspotting at JWT, and Paul Woolmington, leading authority on marketing and co-founder of the disruptive communications management consultancy Naked Communications Americas.

As we spend more and more time in the digital world, whats becoming increasingly valued is the time we dont spend in front of a screenthe time we spend with real people and real things, says Rose. Its not that were abandoning digitalfar from it. But the more apps, e-books and MP3s we download, the more we seem to seek out physical objects and experiences as well.

Explains Mack: People have always had a fondness for things that speak to older ways of living, but today they strike an especially strong chord among digital natives. They represent a counterpoint to our always-on, real-time world of bits and bytes, and appeal to our urge to De-Techthey follow a different pace and are manually made or operated.

The report features the survey results and analysis from JWT, Rose and Woolmington. Findings from the U.S. survey include:

JWT and Frank Rose Explore the Embrace of Analog