PENTAX Introduces 15th Generation Ruggedized Camera the WG-3 GPS and WG-3

Denver, CO (PRWEB) January 29, 2013

Leveraging its long-standing and comprehensive expertise in the waterproof category, PENTAX RICOH IMAGING AMERICAS CORPORATION (PENTAX) has introduced the 15th generation in its adventure proof line-up of point and shoot cameras, the WG-3. Boasting a diverse set of new features and improved specifications, the WG-3 is the ideal companion to capture lifes planned and unplanned adventures.

The WG-3 boasts a rich feature-set that has been optimized to meet the rigorous and demanding needs of the adventurous photo enthusiast, whose travels and exploits can take them into a variety of scenarios too challenging for the traditional point-and-shoot. Its newly designed, large-aperture, 4x optical zoom lens (with the maximum aperture of F2.0 at wide-angle end), high-sensitivity, back-illuminated 16 megapixel CMOS image sensor, and sensor-shift Shake Reduction system ensure sharp, high-quality, low-noise images.

The rugged features of the WG-3 include an improved waterproof depth rating to 45 feet, while the WG-3 GPS offers enhanced GPS functionality for geo-tagging images that can be mapped back to your journey and a dedicated second display showing compass direction, elevation or depth below water. Additionally, the WG-3s category defining Digital Microscope mode and six LED lights surrounding the lens barrel enable focusing as close as one centimeter from the subject producing bright, shadow-free macro images.

For the unplanned adventure, the WG-3 offers a worry-free shooting experience with an increasingly ruggedized body that is shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and crushproof, withstanding up to 220 foot pounds of force. The WG-3s rugged design is enhanced by its folded optical zoom lens that reduces its vulnerability to moisture and dust while ensuring a compact and pocketable size without the protrusion of a lens barrel. Finally, the sturdy construction and sharp design, unique to the WG-3, features a texturized grip for a controlled ergonomic grasp and colorful grip accents to further enrich its rugged styling.

The WG-3 GPS truly leverages our experience in this category, said John Carlson, Sr. Marketing Manager, PENTAX. New features like the easy-to-read second LCD, dedicated video record button, double-locking battery door and wireless charging capabilities show PENTAXs dedication to improving our offering in this category.

To enhance creative expression during shooting PENTAX offers an optional lens adapter with wide-angle coverage to 20mm, and the SportMount Chest Harness which allows for the hands free capture of adventures and features a quick and easy mechanism to review your images and footage without having to remove the camera from its mount.

Pricing and Availability

Priced at $ 349.95 the new WG-3 GPS is available in a choice of purple or green. The WG-3 is available in black or orange for a price of $ 299.95. Both models will be available at retailers nationwide and online in March 2013. To find a retailer near you, please visit: http://www.pentaximaging.com/where-to-buy

Additional information including product specifications is available here: http://www.pentaximaging.com/news and product images are available here: http://www.pentaximaging.com/press/pressfiles.html

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PENTAX WG-3 Features

Heavy-duty construction for a waterproof, coldproof, shockproof, dustproof shooting experience

Featuring enhanced waterproof capabilities the WG-3 and WG-3 GPSs underwater performance has been expanded to 45 feet, compared to the maximum 40 feet offered by its predecessors (equivalent to IPX8 or JIS Class 8 waterproof performance). Additionally, its rugged features have been improved to prevent damage from drops of up to 6.6 feet*, inhibit the intrusion of dust**, withstand temperatures as low as 14 degrees Fahrenheit*** and bear up to 220 pounds of pressure****.

Measured under PENTAX-original testing standards (from a height of 2.0 meters, onto a surface of 5cm-thick plywood), conforming to Method 516.5-Shock of the MIL-Standard 810Fm.
** Measured under PENTAX-original testing standards, equivalent to IPX6 or JIS Class 6.

*** Measured under PENTAX-original testing standards, in which the camera is proven to withstand temperatures as low as 10

PENTAX Introduces 15th Generation Ruggedized Camera the WG-3 GPS and WG-3